AmatoStudio utilizes innovative, market tested strategic tools as Marketing Aesthetics, Emotional Branding and Experiential Marketing to position, relaunch and/or strengthen the brand’s equity and product offer.
– Strategic marketing communication consultancy
– Internationalization strategies
– Product marketing
– Retail partnerships
No longer the traditional formula of creative for advertising and below the line. The agency today offers highly creative cross media concepts, to be developed and tailored to the adopted communication mix.
– Definition of the creative strategy
– Creative campaigns for TV, radio, print, outdoor and digital
– Production of catalogs, look books, press kits, creative mailers, visual merchandising and in store communication
– Digital creative: websites, DEMs, newsletters, e-zines, social media creative content
An in-depth knowledge of high-profile markets and a solid network of media relations merge seamlessly with 25-plus years of priceless experience on the cutting edge of public relations. All to provide a type of service where visionary strategy makes a perfect match with flawless execution.
– Marketing PR and press office strategy
– Corporate press office
– Product press office
– Press day production
– Runway/presentation/event management
– Celebrity endorsement programs
– Product placement & seeding
– Social PR management
AmatoStudio Digital PR is the agency’s division created expressly to meet the market’s growing demand for premium digital PR activities. The agency’s mission is to unite the two dimensions of public relations – offline and online – in a single public relations strategy, identifying and exploiting all existing synergies, maximizing in so doing the campaign’s effectiveness.
– Digital PR strategy
– Creation of editorial content for websites, blogs & social media
– Online press office & blogger relations
– Creation of digital graphic design elements
– Production of audiovisual materials
– Design and development of seeding & newsmaking projects
– Design and development of digital engagement tools
– Digital operations consultancy and supplier outsourcing: online media planning & buying, data acquisition for CRM, SEO optimization, legal services
AmatoStudio has an in-house cross media center for the planning, buying and management of cross media campaigns. Specialized in media plans for the prestige markets, the agency’s Media service works in synergy with AmatoStudio’s Creative and PR divisions so as to ensure consistency and optimal results for clients.
– Media strategy
– Media planning
– Media buying
– Traffic management
– Last-minute buy alerts