PR&DIGITAL PR

Our services

Brand Consulting

Creative

PR & Press Office

Digital PR

Media planning & buying

Production

Brand Consulting

BLOOM ADV utilizes innovative, market tested strategic tools as Marketing Aesthetics, Emotional Branding and Experiential Marketing to position, relaunch and/or strengthen the brand’s equity and product offer.


Services:

  • Strategic marketing communication consultancy

  • Internationalization strategies
  • Product marketing

  •  Retail partnerships

Creative

No longer the traditional formula of creative for advertising and below the line. The agency today offers highly creative cross media concepts, to be developed and tailored to the adopted communication mix.

 

Services:

  • Definition of the creative strategy

     

  • Social media contents

     

  • Creative campaigns for TV, radio, print, outdoor and digital 

  • Production of catalogs, look books, press kits, creative mailers, visual merchandising and in store communication

  • Digital creative: websites, DEMs, newsletters, e-zines, social media creative content

PR & Press Office

An in-depth knowledge of high-profile markets and a solid network of media relations merge seamlessly with 25-plus years of priceless experience on the cutting edge of public relations. All to provide a type of service where visionary strategy makes a perfect match with flawless execution.

 




Services:

  • Marketing PR and press office strategy

  • Corporate press office


  •  Product press office

  • Press day production

  • Runway/presentation/event management


  • Celebrity endorsement programs

  • Product placement & seeding

  • Social PR management

     

Digital PR

BLOOM ADV Digital PR is the agency’s division created expressly to meet the market’s growing demand for premium digital PR activities.
The agency’s mission is to unite the two dimensions of public relations – offline and online – in a single public relations strategy, identifying and exploiting all existing synergies, maximizing in so doing the campaign’s effectiveness.

 

Services:

  • Digital PR strategy

  •  Creation of editorial content for websites, blogs & social media
  • Online press office & blogger relations

  • Creation of digital graphic design elements
  • Production of audiovisual materials
  • Design and development of seeding & newsmaking projects
  •  Design and development of digital engagement tools
  • Digital operations consultancy and supplier outsourcing: online media planning & buying, data acquisition for CRM, SEO optimization, legal services

Media planning & buying

BLOOM ADV has an in-house cross media center for the planning, buying and management of cross media campaigns. Specialized in media plans for the prestige markets, the agency’s Media service works in synergy with BLOOM ADV’s Creative and PR divisions so as to ensure consistency and optimal results for clients.

Services:

  • Media strategy
  • Media planning

  • Media buying
  • Traffic management

  • Last-minute buy alerts

Production

From conceptualization to execution, BLOOM ADV’s Production department brings to fruition the agency’s projects and ideas. Market tested technical competence and meticulous attention to detail enables BLOOM ADV to organize memorable events, including fashion shows, presentations, press conferences, exhibitions, consumer events, in-store, field and guerrilla marketing activities.

Services:

  • Location search

  • Budget allocation
  • Staging/display/exhibition design, development & setup
  • Technical direction
  •  Selection and coordination of catering, music, live entertainment (performances), audio/video support
  • Supplier management

SPECIAL THANKS TO

Salvatore Ferragamo, Yves Saint Laurent, Céline, Moschino, Ermenegildo Zegna, Agnona, Emergency, Church, Peter Brown, Kiton, Sartorio, Wolf Groupe, Pierre Mantoux, Hanro, Wolford, Zilli, Gucci, Leonard, Cains Moore, Calzedonia, Yamamay……